There was an era when advertising was a refuge for bohemians and artists of every kind. Writers, painters, musicians, and poets all found a space to develop their art. Santiago Chaumont did not arrive to advertising during this era. He was a few years too late. He started as an Art Director in the multiple-award winning Argentine agency Agulla & Baccetti and culminated his creative career in Mexico as executive creative director at renowned Z, where Alejandro González Iñárritu began his directing career. Santiago would go on to also direct his first projects at Z Films, the agency’s production division and he would never look back.

Today, he splits his time between filming, drawing and doing nothing, in different proportions, depending on the period.

Verónica Valadez

Roberto Romero