In this new section of Adlatina, presented in issue #145 of Adlatina Magazine, the producers showcase their key projects and explain how they executed them.

Catatonia, Femess, México Vivo, the Diversity Commission of the Chamber of Deputies, The Trevor Project, Sico, and Gilead have joined forces to present 'Más que palabras' (More Than Words), a short film directed by Gerard Mates and created by Grey Mexico, aimed at raising awareness and preventing suicide within the LGBTIQ+ community.

Good stories born from the personal, from what moves us as human beings. Whether in film, series, or advertising, the goal is to create projects with soul, that say something meaningful, and truly connect.

Mexican creativity once again shone on the global stage. The independent agency Anónimo, together with the production company Catatonia Films, took home the prestigious Grand Clio Health in the Film Craft category for their moving campaign “Fer,” created for Save the Children Mexico.

It tells the moving story of “Fer,” a young girl whose mother decides to disguise her as a boy to protect her from the violence and harassment faced by millions of girls in Mexico.

Mexico’s most creative independent agency according to the 2025 Círculo de Oro, Anónimo — led by Raúl Cardós (Founder) and Juan José Posada (Partner and Chief Creative Officer) — was awarded the Grand Clio Health, one of the highest international honors in healthcare advertising.

Save the Children campaign aims to raise awareness of the constant threat women and girls face in Mexico, where 10 women are killed every day.

Agency Anónimo and Catatonia director Laura Baumeister's short tells the powerful tale of Fer, a Mexican child growing up surrounded by daily violence and harassment.

Today's standout campaigns capture attention through their creativity and ability to connect with audiences. They address relevant topics and use innovative media to deliver their messages effectively.

As part of the International Day Against Homophobia, Transphobia, Lesbophobia, and Biphobia, the film served as a reminder that more than half of the LGBTQ+ population has contemplated suicide—these are daily cases that go beyond statistics; they are lives at risk.

Directed by Gerard Mates, this short film opens up a much-needed conversation: the high rates of suicide attempts within the LGBTQIA+ community.

The synopsis tells the story of Virginia, a Nicaraguan migrant crossing the Sonoran Desert, who meets Aurora, a sheep shearer, along the way. The two form an intimate bond, allowing Virginia to move closer to her deepest desire: to become a nahual woman.